Get the most out of your eyeshadow with this ultra-creamy and lightweight eyeshadow primer. This primer dries clear and makes it easy for eyeshadow to cling to the lid, even sparkle and glitter shadows! Enriched with antioxidant-rich vitamin E, this eyeshadow primer helps eyeshadow adhere to the lid with ease. wet n wild starts as everyone’s first and remains a lifelong destination for vibrant and accessible beauty. Delivering over 40 years of trend-forward and all-inclusive innovations, we are your trusted beauty expert that will keep you looking fabulous without ever betraying your budget. From the bold ‘n’ bright to the neutral ‘n’ nuanced, we set out to spoil you with options while setting the gold standard of achievability. So go ahead, get your feet wet with us again and go wild with your imagination!

Preps Lids for Eyeshadow: Apply a small amount to each lid to extend the wear of any eyeshadow. Even the loosest glitter pigments adhere with ease.
Weightless Formula: No need to worry about your eyes feeling heavy. This eye primer is extra lightweight so you can wear it without even noticing it.
Vitamin E: This eyeshadow primer makeup is enriched with antioxidant-rich vitamin E.
Clear Finish: This primer dries clear so the only color you’ll be showing off is from your favorite eyeshadow.
Cruelty-Free: Wet n Wild makeup products are never tested on animals and are always cruelty-free.